Removing Friction From the Quote Process
How a website redesign and a clear path helped turn prospects into customers faster.
The Challenge
Lowen Color Graphics website was dated, and only one person in IT knew how to update it. Marketing depended on that person’s availability to make changes, limiting the team’s ability to keep it current.
What I Changed
I led the move to Wix so the marketing department could manage and update the website directly. We modernized the design and added a “Request a Quote” form, giving prospects a clear next step.
The Results
Marketing gained real-time control of website updates, Lowen gained a modernized online presence, and dozens of quote requests came in shortly after launch.
Key Takeaways
Give marketing ownership
A website the marketing team can update directly makes it easier to keep content fresh and respond to business needs.
Modernize how the brand shows up
An updated design and functional website directly reflect the quality and reputation of the business.
Let customers choose how to connect
The assumption was that customers would rather call. Dozens of quote requests received shortly after launch showed the value of offering alternative contact methods.
